Discovering exceptional and accomplished individuals for your team can be a challenge. The market is fierce, and the top prospects often receive multiple employment opportunities before ultimately accepting an offer.
Did you know it is possible to position yourself as the most attractive and sought-after employer?
Here are five expert-approved techniques to enhance your hiring approach and transform your organization to attract top talent.
Build a Strong Employer Brand
Just like a well-crafted brand is key to winning over customers, a solid employer brand is essential for drawing in top talent. So, how can you build a desirable employer brand? Simple: create dedicated careers pages that boast fresh, updated content across various platforms, such as social media, Glassdoor, and prominent job boards. By showcasing your company values and culture on these channels, you’re giving candidates a glimpse into what it’s like to work for you, and why they should join your team.
Review your Job Descriptions
Are you attracting the best candidates with your job descriptions? A great job description goes beyond just listing skills and qualifications. It effectively showcases your company culture and the exciting opportunities your position has to offer.
Keep in mind that your language choices can impact the diversity of your applicant pool. Certain words have been shown to deter or exclude certain groups of candidates. By making small adjustments to your wording, you can broaden your talent pipeline and bring fresh perspectives to your team.
So why not take a closer look at your job descriptions and ensure they represent your company in the best light? You’ll attract more quality candidates and find the perfect fit for your team.
Optimize for Mobile
As a savvy recruiter, you know that attracting top talent means optimizing your careers pages and job adverts for the modern job seeker. This means keeping in mind that your prospective candidates will likely be accessing these pages on their phones or tablets, so it’s crucial to make the user experience seamless and easy to navigate. Not only does this help you retain active job seekers, but it can also entice passive ones who may be browsing on-the-go.
To optimize your page, focus on the user experience by keeping it simple, straightforward, and accessible across all devices. Simplify the application process by using a “low-touch” form with minimal fields or enabling CV and cover letter uploads. This approach will showcase your company’s commitment to creating a positive and convenient search experience for all applicants.
Streamline Your Process
Numerous companies miss out on exceptional talent due to a slow, cumbersome, or overly bureaucratic process. To attract and retain these individuals, assess your recruitment methods to identify areas for improvement and eliminate any delays in decision-making. By streamlining the process and focusing on essential technical assessments and interviews, you can create a more appealing experience for candidates, reducing the chances of them opting out.
Utilize Data-centric Recruiting
Discover the power of numbers to enhance your recruitment process in various ways. Dive into your internal data to pinpoint candidate sources, identify stages where candidates may drop out, and assess the diversity of your applicant pool. It could be beneficial to gather additional data, such as reasons behind candidate dropout.
Leverage this invaluable data to refine your strategies and eliminate biases, ensuring a fair and effective hiring process. Beyond analyzing internal data, consider incorporating market and competitor insights to benchmark your performance, stay competitive, and attract the best talent in the industry.
Following these top tips can help you improve your hiring process to attract top talent. However, it can still be difficult and time-consuming to find the right fit for your organization in a competitive market.
Engtal can help to connect you with your ideal candidate. Our expert consultants can work with your hiring managers and talent acquisition teams to help you find the talent you need to grow and scale. Whether it’s finding the right fit for your existing team, or building out a team from the ground up, get in touch today to see how we can support you.